About Us


My name is Allise + I am the proud owner of the unique shop I lovingly named elin.  After spending over a decade in retail + sales I decided to make my dreams of being a small business owner a reality.  So with the support of my family + friends,  elin. was brought to life. 

elin. is curated to offer a capsule wardrobe through sustainable + ethical clothing brands.  It’s all about stocking your closet with quality staple items that fit, flatter + make you feel good.   

As an Ankeny native, it felt natural to have this town be the home of our brick and mortar. With emphasis on the customer experience my hope is you walk out of elin. feeling empowered, beautiful, confident + above all, fierce.  

 most beautiful women, was named after my grandmother, Helen, who will always have a special place in my heart.